Toby Brauer
Fractional Chief Marketing Officer
With over 25 years of experience leading brand, marketing, and creative strategy, I’ve helped Fortune 100s and fast-growth startups alike bring clarity to chaos—and find real momentum.
I currently serve as a Fractional CMO for companies across the country through Amplēo and SolvStat, the consultancy I founded to help leadership teams translate business strategy into creative execution that drives revenue.
Before that? I led creative agencies like Hyperquake, where I helped global brands like Nike, Google, Microsoft, and Procter & Gamble find their edge. I thrive in the unknown—and believe in challenging conventional thinking with unexpected, insight-driven solutions.
If you’re ready to scale, reposition, or punch above your weight, I can help.
What I Do
I help companies unlock growth with smart, human-centered marketing. My expertise includes:
- Fractional CMO Leadership
- Brand Positioning & Strategy
- Go-to-Market Strategy
- Creative Direction & Execution
- Digital Marketing & Performance Optimization
Clients I’ve worked with include: Google, Nike, Toyota, Duracell, Better Butter, CVETS, Medtronic, The University of Notre Dame, and many more.
Education
- MBA, Marketing, University of Notre Dame
- MDes, The University of Cincinnati
- BFA, Art Academy of Cincinnati
Featured Work
Better Butter – Salt Lake City, UT
From stuck to surging in a crowded category.
After a costly rebrand failed to gain traction, Better Butter brought me in as their Fractional CMO. Together, we:
- Overhauled packaging and digital channels
- Cut wasted spend by 80%
- Grew Meta audiences 200% in 90 days
- Drove a 15% retail sales lift
How? By focusing less on product specs—and more on emotional storytelling and consumer connection.
CVETS – Columbia, SC
Building a bold, modern brand for one of the South’s largest private veterinary hospitals.
As Fractional CMO, I’ve led a full-scale brand transformation, including:
- Full rebrand and web overhaul
- +150% growth in high-margin surgical caseload
- 300%+ boost in organic + paid social reach
- Launch of branded podcast + USC partnership
“We can directly tie our increased TPLO surgical caseload alone to what we have done with Toby’s marketing help. The work has paid for itself.”
— Dr. Michael Schlicksup, CEO, CVETS