Jerome Clark

Fractional CMO & Marketing Consultant

Jerome Clark is a skilled fractional marketing officer, brand strategist and social entrepreneur based out of New York, NY. With 20+ years of experience in Fortune 500 companies, startups, and agencies, he drives transformative growth through branding and digital-first marketing strategies. Known for leveraging data insights, Jerome strengthens business performance across industries, while integrating purpose-driven values to enrich brand storytelling.

Leadership Philosophy

An entrepreneurial marketer that believes in taking calculated risks, through test & learn marketing strategies that drive scalable growth and brand impact.

Highlights

Expertise in branding, integrated marketing strategy and performance digital
Successfully led transformations for startups, SMEs, DTC brands & non-profits
Passionate about businesses and brands with a social-impact mission

Education & Certificates

BA: Business Administration, Clark Atlanta University
MBA: Marketing, Kelley School of Business, Indiana University

Expertise

Brand Strategy & Positioning
Strategic Planning & Execution
Data-Driven Decision Making
Team Leadership & Development
Customer Acquisition & Retention Strategies
Marketing Technology & Automation
P&L and Budget Optimization
Partnerships

Success Highlights

Boosted e-commerce sales and loyalty subscriptions 3X for a consumer goods brand with a go-to-market plan.
Drove 25K organic website visits and 17MM social media impressions for a STEM university campaign, effectively doubling the average social engagement rate.
Launched a SaaS virtual meeting app, generating 19K downloads at $1.77 per acquisition.
Established brand execution guidelines for a US consumer goods brand, helping to grow annual sales by 15%
Developed a social-impact brand, products and ecommerce platform for an award-winning personal care line sold through Shopify website, Amazon, and Target.

Challenges Overcome

Lack of clear branding and competitive positioning
Absence of a unified marketing strategy that integrates various marketing tactics
Inconsistency in marketing communications across channels
Unclear customer journey, limiting the ability to track and improve marketing and sales performance
Difficulty quantifying the return on investment (ROI) and the impact of marketing initiatives

Industry Experience