This commercial was modeled on a high-end travel credit card concept we called Obsidian Blue Class. It was designed to demonstrate how a brand—similar in positioning to the Chase Sapphire Reserve—could look and feel.

To develop it, we researched consumer interests across the U.S. and built a profile that shaped the core characters and audio for the spot.

This is a Direct Response Commercial demo for a facial brand. This demo is an independent concept and is not commissioned or endorsed by the brand.

This is a wild Direct Response fantasy demo commercial for funsies from the same facial brand above. This demo is a concept and was not commissioned or endorsed by the brand.