Episode 2: Adam Kleinberg Shares The Key Factors That Helped Drive His Creative Agency’s Growth To 50 Employees, Getting Press By Being A Provocative Thought Leader, & Much More!
Build, Buy, Sell Agency Podcast – Agency Leader Series – Adam Kleinberg – Traction
iTunes/iPhone users can listen to this episode at 2x speed, here.
What You’ll Learn In This Episode:
- How to have the confidence to stop being a small agency of people just “making a living” and scale.
- Why you need to tackle business problems with your cool solutions and not just build cool stuff.
- The importance of adding some scale of research and strategy into your agency solution set for clients, no matter what agency you run.
- How your reputation itself can attract bigger accounts.
- Building your agency’s reputation by becoming a thought leader and how to do it.
- Why clients are just buying a point of view and how to get them to buy yours.
- How you and your team can recover emotionally and financially from failing a big client pitch.
- Why having confidence, being tenacious, and having fun will help you grow your agency.
- How Adam’s “Days of Action” policy that his team created, added extreme value to his employees and viral media attention and how you can do the same.
- What type of partnering opportunities Adam is looking for that you can contact him about.
Contact Our Guest:
- Adam Kleinberg, CEO – Traction
- adam@tractionco.com
- Twitter: @adamkleinberg
Hosted By:
- Shane Perkins, CEO – Unite Digital
- Agency Network For Mid-Size Agency
- The Build, Buy, Sell Agency Podcast